BRINGING YOU THE TASTE OF
TRADITION
Looking for meal inspiration? Our people have you covered.
Explore easy, delicious recipes made by people who love Safa just like you, fresh, flavorful, and full of heart.
Meet Laban Up !
Say hello to Laban Up, our playful, on-the-go twist on classic laban. Same nutritional goodness, now bottled for your active lifestyle.
LABAN UP
A fresh take on tradition
Since 1964
Sourced with Care
From fresh milk and creamy labneh to smooth yoghurt and indulgent milkshakes every Safa product is made to nourish, comfort, and bring people together.
Our Community, Our Family
+ EXPLORE GALLERY
From local events to shared moments at home, Safa has always been part of your story. See how our community celebrates with Safa.
What’s Happening Now
Join the conversation. See how families, food lovers, and influencers enjoy Safa and Laban Up in real life.